Magis Company, founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce.
Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production. Magis takes three/four years to turn the idea of a project into a finished product. Magis faces projects, both difficult and complex, taking high risks. Projects are completed as long as they are supported by a high spirit of experimentation and elevated technical cleverness.
Magis seizes the day. It embraces the creativity of leading global designers (Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, Konstantin Grcic, Ron Arad, the Bouroullecs, Robin Day, Pierre Paulin, Jerszy Seymour, Naoto Fukasawa, Thomas Heatherwick and many others) and channels it towards objects perched on the cutting edge.
The company even earned kudos from the trendsetter’s bible, Wallpaper, which placed Perazza on top of its list of “Ten who will change the way we live”.
Recently, Magis has been awarded with Compasso d’ Oro ADI for a product belonging to the Me Too Collection, Trioli (design Eero Aarnio).
The launch on the market of Chair First in 2007, after four years of studies and researches, is also worth to be mentioned: Chair First’s name comes from it being the first example of a chair made by air moulding in which the emptying of the frame is not simply applied to the volumes with a small tubular section, but all throughout the extensive and complex volumes of the chair and its backrest. Chair First was awarded this year with the Nomination to Compasso d’Oro ADI (this same mention was also received by Striped Collection (design Ronan and Erwan Bouroullec)).
Magis actually exports 80% of its production to 70 countries all over the world.