MAGIS METOO – KIDS LIVING

In 2004 Magis also launched a new collection of objects and furniture for kids between two and six years old, called MeToo Collection.  Nine designers for twenty-some objects.  It’s not a scale reduction of the adult world.  It’s more of an intermediate station, emotive equipment that stimulates the little ones’ perceptions and helps them to take stock of what the adult dimension will be like.  It’s a token of love and an intelligent welcome to the smiles of tomorrow.
MeToo: I’m here too and I deserve my place among everything else.

Behind it all is an idea born from Eugenio Perazza’s impassioned curiosity, and also from careful research.  Because you can play with children, but you can’t fool them.  A project needs its rules too, and MeToo’s were dictated by the experience of pedagogue Edward Melhuish, the Londoner who participated from the start in the definition of the themes and who subsequently evaluated each proposal, approving only those that carried positive and educational values.

Sturdy, lightweight chairs, indestructible rocking horses, storage for hidden treasures, flying carpets and suspended figures, modular beds that can be put together like construction toys, animals for playing or decorating, amusing accessories for both indoors and out, houses to build and live in… MeToo is a colourful, amazing, happy world: just like the children themselves imagine it, together with the great designers and Magis.

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